The fifth Asian Tyre and Rubber Conference (ATRC 2019) with the theme “Automation Technology: Future Reality in Manufacturing” has started in style at Hyatt Regency in Chennai, India. Anant Goenka, Managing Director of CEAT Tyres has inaugurated the two-day conference and delivered the Keynote Inaugural Address. He said that CEAT Tyres has evolved from cost-cutting scenario to delivery to the customer, quality, product performance as a priority. The bitterness of poor quality remains longer than the sweetness of lower cost, he said.

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Anant Goenka said that a new way is to look at buying tyre building machines and pay as per the number of tyre produced. He assured that Investment in digital will not replace people.

Delivering the special address at ATRC 2019 Kamal Bali, MD, Volvo Group India said that digitalisation, changing business model, urbanisation, customers expect solutions, sustainability, new millenials – will determine the future course.

ATRC 2019, organized by Tyre Asia magazine from Asian Business Media (ABM), will have six Technical Sessions on two days chaired by industry veterans and papers presented by global experts in the field. Veterans from the leading automobile manufacturers also will be part of the event. Tom Thomas, Executive Director, Technology and Projects, CEAT Tyres, is the Chairman of ATRC.

The first Technical Session was on “Digital Manufacturing Industry 4.0’. The session will be chaired by PK Mohamed, Chief Advisor, Apollo Tyres, India.

Over the past four editions ATRC, which is a biennial event, has become a global brand among leading industry conference in its technical details and organizational finesse.


VMI Group of The Netherlands, Market leader in production machinery, is the Corporate Sponsor of ATRC 2019. HF Group, MESNAC, Marangoni Tyre Machinery and BKT are the Co-sponsors for the event. CIMCORP is the dinner sponsor. First-day lunch sponsor is SIEMENS and the second-day lunch is sponsored by ZEPPELIN. 4JET Technologies is the supporter of the event. Tea/Coffee sponsors are Tata Chemicals, Vipo, NYNAS and TST. Lanyard Sponsor for ATRC 2019 is Struktol.

Unique opportunity to network

Apart from in-depth Technical Sessions, ATRC 2019 is a great platfrom to do networking. The creamy layer of industry experts are part of this prestigious event. In its fifth successful edition, ATRC is an ideal platform to be in for those who are in Tyre, Rubber, Automotive and allied industries.

The event organizers have used their professional skills in looking into every minute detail and ensure that the participants take home memories to cherish. This goes beyond the new ideas and knowledge that are shared. This is also about great networking moments when new business associations and friendships are made.