CEAT Managing Director Anant Goenka will inaugurate the 5th Asian Tyre & Rubber Conference 2019 (ATRC) on June 20 and deliver the keynote inaugural address. The two-day event will be held at Hyatt Regency, Chennai on June 20-21.

Anant Goenka has a special place in Indian tyre industry as the leader who turned CEAT Tyres into a vibrant global brand that offers a number of market-winning products. He led the company’s aggressive expansion moves through increasing adaptation of rigorous Total Quality Management (TQM) and automation. CEAT is the first tyre company in the world, outside of Japan, to earn the Deming Prize for achieving business transformation by implementing TQM. His presence at the ATRC 2019 will boost up the event’s profile.

Anant Vardhan Goenka is an M.B.A from the Kellogg School of Management and a B.SC in Economics from the Wharton School. He joined KEC International Limited (KEC) as Vice President (Corporate) and was in charge of the telecom business, business development in North America and Integrated planning and monitoring of Transmission and Distribution Business. In recognition of his contribution in the said business vertical, KEC elevated him to the position of Executive Director – Supply Chain in-charge of manufacturing, procurement, planning, logistics and quality department in the company.

Prior to joining KEC, Goenka was also associated with CEAT Limited as Head of Specialty Tyre Business. Earlier, he has also worked with Hindustan Unilever Limited, Accenture, Mumbai and Morgan Stanley, Hong Kong. Goenka has a total work experience of 10 years.

He is also the Chairman of ATMA (Automotive Tyre Manufacturers’ Association) and is a member of Young Presidents Organization and Entrepreneurs’ Organization in Mumbai.

“Coming from CEAT, I am proud to have Anant Goenka, our Managing Director, as the inaugural speaker,” said Tom Thomas, the new Chairman of ATRC. Thomas is Executive Director, Technology and Projects at CEAT Tyres. “As the head of a company that has adopted automation in a big way in its manufacturing process, he is the right man to be part of ATRC 2019, where the theme is “Automation Technology – Future Reality in Manufacturing,” he added.

Tom Thomas, a highly respected veteran in tyre industry, has been associated with ATRC from the beginning as its supporter and also as one of its Session Chairmen. He is joining the team in place of the event’s founder chairman Zachariah George, who passed away in 2018.

“It’s good to be part of ATRC, which has grown to become a top global brand event that focuses on sustainable technology adaption. Personally, I had also been close to Zach, whom I always respected for his wide-ranging knowledge of the industry and his charming personality,” Thomas said.